About Fashion Floora
Who We Are
Fashion Floora is a women's dress label based in London. We launched in 2026 with a small, deliberately edited collection.
That's a deliberate choice. Most online dress shops list thousands of items pulled straight from a supplier catalogue, and nobody at the company has looked closely at any of them. We'd rather work the other way round — choose a few pieces, describe them properly, and stand behind them.
What We Sell
Women's summer dresses — easy silhouettes in prints and solids, cut for warm days and long evenings.
They're cut from lightweight polyester, which we say plainly on every product page. It's wrinkle-resistant, holds its colour through washing, and doesn't need dry cleaning — which is most of what you actually want from a summer dress you'll wear repeatedly.
Our Values
Honest sizing
We publish the real measurements of every garment in inches, and we say clearly on the page when a style runs small.
No pressure tactics
No countdown timers, no fake stock warnings, no invented reviews. If you buy from us, it's because you wanted the dress.
Say the awkward part first
Delivery takes 2–4 weeks and we tell you before you order, not after. Same with fabric, fit and customs charges.
Why Shop With Us?
We publish real measurements. Every product page carries a size chart in inches — bust, waist, length, sleeve — taken from the actual garment rather than a generic template borrowed from somewhere else.
And where a style runs small, we say so on the page. We could quietly leave that out and sell a few more dresses. We'd rather you order the right size the first time.
A dress that doesn't fit isn't a dress. It's a return, a refund, and a customer who won't come back.
How Your Order Reaches You
We're honest about this because it affects you.
Fashion Floora is a UK company, but our dresses are dispatched by a fulfilment partner who ships internationally from their facility in China. Orders are processed in 1–3 business days and delivered in a further 7–15, so most arrive within 2–4 weeks.
That's slower than a domestic retailer, and it's why our prices are what they are. We'd rather tell you upfront than have you wondering on day twelve where your parcel is. Everything about timing, costs and customs is set out in our Shipping Policy.
Company Details
Fashion Floora is a trading name of ADSTEAK LTD, a private limited company registered in England and Wales on 18 July 2023. The Fashion Floora store itself launched in 2026 — the company is older than the brand.
- Registered office
- 24-26 Arcadia Avenue, Fin009
London, N3 2JU
United Kingdom
Get in Touch
We're a small operation, so your message reaches a real person rather than a queue.
- contact@fashionfloora.com
- Phone
- +44 7441 485421
- Hours
- Monday to Friday, 9:00 AM – 6:00 PM (UK time)
- Response time
- Within 1 business day
Questions about sizing are genuinely welcome. Send us your measurements and we'll tell you honestly which size to order — or tell you if we don't think we have the right thing for you.
Thank you for shopping with Fashion Floora. We're a small shop, and every order genuinely matters to us.